The Asia Business Connection (ABC) was established in 1992 as an important addition to the networking, learning and information flow for businesses in Western Sydney to engage with the wider Asia business community.
We are the only organisation in Western Sydney dedicated to the development and growth of business in the Asia Pacific region.ABC’s primary objective is to:• assist in developing business opportunities

As 2014 draws to a close we would like to thank all those who have supported the Asia Business Connection throughout what has been a very successful year.

It has been a very productive year with business events arranged focusing on the following:

  • China
  • South Korea
  • Vietnam
  • The Philippines
  • India
  • Investments into New South Wales
  • Export success – how is it achieved

In addition there were a number of events run to coincide with the Asia Champions League games played at Parramatta Stadium – great success both off and on the field.

The Asia Business Connection has also provided advice directly to individuals and companies keen to take the route to Export Success. This was in the form of specialist guidance, assistance or information on specific inquiries.

We look forward to continuing our support of businesses seeking to develop markets in Asia and to running a series of focused and meaningful events in 2015. We are preparing our 2015 Events List and will publish on this website in early January 2015.

Please contact us with any suggestions or comments for our events past of future.


Asia Business Connection Program – 2014

October – Wednesday 1st October 2014

– South Korea Executive Briefing and ACL Champions League Semifinal Football Match

The Asia Business Connection and Parramatta City Council are pleased to extent a personal invitation for you to attend our “South Korea Briefing and ACL Champions League Semifinal Football Match ”.

Dr Bronwen Dalton, Director of the Masters of Not-for-Profit and Community Management Program at the University of Technology, Sydney.
South Korean Consul General
Austrade Adviser on Korean trade

Read more    Register

October – Wednesday 29th October 2014

– China Country Brief Workshop

The Asia Business Connection and NSW Trade & Investment are pleased to extent a personal invitation for you to attend our “China Country Brief” Workshop and networking lunch. Gain valuable business and cultural insights and engage with a panel of experts on doing business with China.

Mr Richard Beere, Head Trainer, Vocation


August – Tuesday 12th August 2014

Grow Your Export

The Asia Business Connection and NSW Trade & Investment, are pleased to extent a personal invitation
you to attend our “Grow Your Export” Workshop and networking lunch.


Mr Pater Mace the General Manager of the NSW Export Council.
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April – Tuesday 15th April 2014

Spotlight on Vietnam

Vietnam is one of Australia’s most important bilateral relationships. Our countries enjoy a highly productive and broad-based partnership that encompasses business, education, defence, security and people-to-people links.


Geoff Sutherland, will give us the benefit of his extensive business experience and insights of doing business in Vietnam. He was for many years the director of the Australian Chamber of Commerce in Vietnam and CEO of a joint venture. Read more    Register

Peter Mackey from Austrade is a recently returned Trade Commissioner in Hanoi.  He will be sharing with us current in market business opportunities and trends together with the cultural and political realities of doing business in Vietnam. Read more     Register

April – Tuesday 22th April 2014China Executive Briefing, followed by The ACL Champions League Read more

Professor Kerry Brown, Executive Director of China Study Centre at the Sydney University, discuss Australia’s trade and business relationships with China, our largest trading partner.
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May – Spotlight on the Philippines

June – Export Heroes – High profile speakers – winner of Austrade Export Hero award. How they did it. +

July – Trade and Investment NSW. What is NSW State Gov’t doing in relation to trade. Opening of new overseas offices – Andrew Stoner, Deputy Premier.

August – Doing Business with China (City)

October – Business meets Culture. India business event India hosted in conjunction with Parramassala in Parramatta. (October)+

November – Annual General Meeting

**** Ad hoc briefings as opportunities arise.****

*Note that all events are subject to substitution or alteration.

+ Gala Event


2014 was a very successful year for both organised events and individual support for specific inquiries on business activities into Asia.

Below are a series of photos from a number of the events the Asia Business Connection organised and ran in 2014.

Lunar New Year Dinner 2014


Guest Speaker Cathy Novac


Chinese Dragon Dance


Spotlight on Myanmar


Vietnam in Focus


China Briefing


Korea Briefing



As part of the Korea Briefing (with the support of Parramatta City Council) the Asia Business Connection organised for attendees to watch the Western Sydney Wanderers Game against the Korean Team in the Asia Champions League. A very exciting and enjoyable evening was had by all including the winning result for the Wanderers.